The R3 Project

R3generate is an exciting, ambitious and revolutionary recycling movement. Based on a closed-loop business model, R3generate operates to stop waste plastic being sent to landfill or incineration. Their mission is to define products using these recycled plastic waste streams and to increase the confidence of the manufacturing world in using these materials.

We came away feeling honoured to be a part of our own project. It's excited and inspired us and it has driven us to move the project ahead faster.

Alister GowerChief Executive

When Alister approached us about the R3 project it was still merely a twinkle in his eye. Building on the success of the work we had already done together, we were able to be unconstrained in our thinking as we created a name and a dynamic brand that will evolve with the project.