How do you build a stationery brand experience from a logo and a colour scheme? Tinc had to compete in a world of Moshi Monsters. There was only one way an embryonic brand could build a conversation with kids – it had to be online, involve collecting and be exciting enough to go viral.
The Mallo tribe bringing the pink range to life.
A guest tribe — for a limited time only.
The five tribes of Tincville.
We turned five colours into five tribes that lived online in Tincville. Kids joined a tribe and built a community with their friends by ranking and commenting. The tribes enhance the sense of belonging and also feed into the key colour themes of the product ranges, with tribal belonging encouraging the collecting of items from a specific colour range.
The characters sneak into everything from stores to emails.
Developing new product lines and ranges keeps the brand fresh.
Tincville was a great success and paved the way for the business to expand to high street stores. The company went from one store to 30 in just 4 years. We keep the brand and characters evolving instore and support it with a constant flow of new products, point of sale marketing and reliable e-commerce – everything gets ‘Tincified’.
Hello instantly understood the overall concept and took it forward brilliantly.
Jos Baker — Founder
A seriously hard-working bespoke fully responsive e-commerce site.
It's all about being 'Tinc' a sense of humour, and embracing the abstract.
We consider them to be an integral part of our future growth plans. They live and breathe the brand as much as we do.
Jos Baker — Founder.
Characters are now so closely integrated into product design, that they give Tinc a defendable point of difference from the competition.
The strategy we employed was an overarching one that saw the whole picture and incorporated flexibility that will allow for growth. It was logical, solid, thoughtful and intelligent, and the result was primary and irreverent, child focussed and easy to engage with.