- Visual Identity
- Product Branding
The real watch revolution.
Christopher Ward didn’t come to us with a brief — they came with an appetite for change. We are pretty straight talking — as are they — and they liked that. We had to get to the core of what these guys were all about — they were disruptive, real, no-nonsense people, and their new brand needed to reflect this.
The marque represents the Swiss/English heart of the business and its digital roots.
We needed a partner that would challenge our way of thinking.
Mike France — Co. Founder
The C65 Vintage, the first watch to bear the new logotype at the 9 index.
The Christopher Ward founders set out to start a watch brand with a truly disruptive approach, challenging an industry they regarded as ‘the last great bastion of an old business model’. After merging with their Swiss manufacture, the industry started to really pay attention – this bold British watch brand needed to step up.
A logotype crafted for reproduction at minute sizes.
Inside the Atelier — the watchmakers are young, exciting and not what you expect.