is a non-profit dedicated to expanding participation in computer science by making it available in more schools, and increasing participation by underrepresented students. We worked to start bringing this US initiative into UK secondary schools with the 'Hour of Code' campaign.

We wanted to talk to the students in a language, graphic and tonal, that they would relate to. The blunt, simplicity really engaged them, albeit grating with the odd teacher.

Jamie Gallagher