How do you reposition a business that sells a product that their customers fail to see the real value of? By reframing Keycrafts offering from one of ‘pocket money toy supplier’ to ’Experts in the science of impulse purchase’ we blew the opportunities for this business wide open.
The Science of Impulse in five easy steps.
Look after the pennies...
The large format brochure explains the value delivered via The Science of Impulse.
A long-term trusting and open relationship has formed where we can really push Keycraft and from a business perspective they deliver on the brand promise at every level.
The little book of impulse.
Sharing data driven retail insights around impulse purchase.
Sales presenters were developed to help the salesforce deliver this new way of selling Keycraft.
Keycraft have shifted from a old catalogue based sales model, letting customers decide what they wanted — through a period where we collectionised their ranges and developed POS bundled product offerings to increase sales — to a place now where they are invited in by retail giants to optimise their impulse purchase offering and maximise their profits.