Little Princess Trust

Little Princess Trust

  • Strategy
  • Brand design
  • Digital
  • Copy
  • Illustration
  • Print
  • Animation
  • Campaigns

Helping a kids' charity to grow.

The Little Princess Trust are a charity providing real hair wigs to children and young people with hair loss, and funding vital research into childhood cancer. Established in 2006 by the parents of Hannah Tarplee, who was diagnosed with a Wilms tumour in 2004, they have provided over 7,500 real hair wigs to sick children and young people, aged up to 24 years across the UK and Ireland. In rebranding the charity we worked closely with the founders, keeping Hannah at the heart of the brand and working on a range of materials, from a royal wedding gift to donor campaigns and a custom built website.

"Right from the first meeting with LPT we were on a mission to help them raise the profile of the brilliant work they do."

Dave Breckon — Creative Director, Hello

The refreshed logo.

Brand book.

Custom brand illustrations.

Brand guidelines.

One of the new campaigns to boost 'super grower' hair donations.