Nurchums Elementos

Nurchums Elementos

  • Product Design
  • Packaging
  • Character Design
  • Augmented Reality
  • App development
  • Brand Creation
  • Visual Identity
  • UI
  • UX
  • Toy Design

Collect, customise, and explore the new AR world of Nurchums…

We set out, alongside a longstanding client, to explore wether we could create physical product demand through augmented reality gamification. Nurchums Elementos are a unique hatching egg toy, that once soaked in water hatches to reveal a surprise creature for the child to play with, during this hatching period the toy allows access to the magical AR world of Elementos...

Scanning charms unlocks powers and games in the app – encouraging physical product purchases.

Collected charms can be viewed in the app.

Hatch, collect, & customise your characters, then see them run around Elemento in AR!

Scanning charms unlocks powers and games in the app – encouraging physical product purchases.

Scanning charms unlocks customisation powers and games in the app.

Nurchums live together in the secret world of Elementos.

Elemento is a magical AR land which appears right in front of your eyes in the app. It's where the Growlies, Magikons, & Dinodos live. As you hatch characters in the app, they come to life in Elemento, now you can customise, personalise and play with these fantastical creatures.

The Dinodos live in the fiery lava pools of Elemento.

The Growlies live in the deep jungles of Elementos.

The Growlies live in the deep jungles and forests of Elemento.

The Dinodos live in the firery lava pools of Elemento.

Each character was rigged and animated for use in the app.

The Magikons live amongst the magical frozen mountain lakes.

By collecting characters, and power charms, kids can populate their AR island, customise their elementos and play crazy life-scale AR mini games. This project enabled us to flex our creative muscles from brand creation and character design, to ai and animation — with a big dose of fun in the middle.