Nurchums Elementos

Nurchums Elementos

  • Product Design
  • Packaging
  • Character Design
  • Augmented Reality
  • App development
  • Brand Creation
  • Visual Identity
  • UI
  • UX
  • Toy Design

Collect, customise, and explore the new AR world of Nurchums…

Collect, customise, and explore the new AR world of Nurchums… creating physical product demand through augmented reality gamification.

Scanning charms unlocks powers and games in the app – encouraging physical product purchases.

Collected charms can be viewed in the app.

Hatch, collect, & customise your characters, then see them run around Elemento in AR!

Scanning charms unlocks powers and games in the app – encouraging physical product purchases.

Scanning charms unlocks customisation powers and games in the app.

Nurchums live together in the secret world of Elementos.

Elemento is a magical AR land which appears right in front of your eyes in the app. It's where the Growlies, Magikons, & Dinodos live. As you hatch characters in the app, they come to life in Elemento, and run around together.

The Dinodos live in the fiery lava pools of Elemento.

The Growlies live in the deep jungles of Elementos.

The Growlies live in the deep jungles and forests of Elemento.

The Dinodos live in the firery lava pools of Elemento.

Each character was rigged and animated for use in the app.

The Magikons live amongst the magical frozen mountain lakes.