Brand Development | Brand Strategy | Product Branding | App UI | Advertising | Brand Language
Women’s health is about a lot more than just hormones, just as hormones are about a lot more than fertility. Forth are setting out to challenge the gender gap in female healthcare.
Female Hormone Mapping
We worked with Forth to articulate their proposition, brand framework and messaging through their transition from a home blood testing service to a female only health-tech brand.
Their Female Hormone Mapping product was fundamental in this transition and we worked closely with the Forth founders to map the brand strategy to communicate this shift in intent.
MyFORM® is an at-home blood test to check hormone levels as they fluctuate across your menstrual cycle. It's the only test in the UK that checks progesterone, oestrogen, LH and FSH levels on 2 separate days during a woman’s period to measure if they’re fluctuating as expected. Offering unrivalled insights into their hormones, with comments from Forth’s specialist doctors to help them manage and understand their hormones.
MyFORM® uses AI to map your hormones across your entire menstrual cycle, providing deeper insights into your hormone health than a single-day test. It can help identify a hormone imbalance that could be causing irregular periods, mood changes, period pain or trouble conceiving.
