Brand Creation | Art Direction | Environmental | Packaging | Photography
The challenge with Friska was uncovering the ‘simple unique truth’ - and doing that quickly. The results gave this passionate team a brand strong enough to scale-up.
Feel good food
When the founders Ed and Griff approached us to rebrand their food business for an impending round of investment and growth, we invited them over and told them to bring their food. What we saw was a business where the personality and a founder spirit that had to be brought forward. This job wasn’t about a complex strategy or tricksy identity – it was all about the food, the people and the lifestyle.
We commissioned a typeface and art directed a fashion photographer to shoot the food in a distinct style. The rest was about their tone-of-voice, letting the team speak honestly, in their new font, on their imagery. The brand was handed-over to the Friska team to roll-out, we just gave them a kit of parts, and the confidence to run with it.
Friska grew from two restaurants to seven initially and are now expanding nationally.
Feels good!
