Brand Strategy | Visual Identity | Product Design | Brand Architecture | App development | Growth Consultancy
How do you reposition a business that sells a product that their customers fail to see the real value of? By reframing Keycrafts offering from one of ‘pocket money toy supplier’ to 'Experts in the science of impulse purchase' we blew the opportunities for this business wide open.
The science of impulse
A 500% turnover increase... is it magic? No, it’s science — the science of impulse to be precise.
When we met Keycraft they were plateaued, stuck at a stage where finding growth was proving slow and difficult, we dug deep into their market and realised that it wasn’t actually toys that their customers valued, it was profit! This realisation, alongside Keycraft’s deep experince and understanding of what product sold best, where and to who, meant we had the ingredients for a pretty explosive formula — we just had to unleash it.
The Science of Impulse was there all along — it just needed uncovering and articulating in a way that resonated with their audience — You understand the consumer, the space you are retailing in, the optimal products for that audience in that space, and what they will regard as good value, then you make that product accessible and appealing and boom – impulse heaven!
Imagine... if you can add even £2 to an £30 average customer spend and you’re client is pushing 10,000 customers a day through it’s doors, that’s a pretty appealing proposition — look after the pennies and the pounds look after themselves — as my Nan used to say.
Maintaining sustained growth for Keycraft meant developing their product lines and establishing a brand architecture strategy — this ensured they had products that appealed to their clients customers and that they stayed relevant and could react to trends and developments in the fast moving toy retail sector. We created a product brand portfolio, designed their products, digital and physical, designed their packaging and worked with the management team on a monthly basis to ensure continual brand growth.
Here are some of the products and product brands we created…
