Brand Strategy | Visual Identity | Digital | Environmental | Brand Guidelines | Brand Language
Conscious software for unimagined growth — Helastel incorporate artificial intelligence into software solutions for cutting edge businesses.
Expect the unimagined
We wanted to reflect Helastel’s bold, irreverent approach, and give the team something they could truly own and develop. Helastel means ‘bright star’ we broke down the H into a constellation of seven stars — representing the building blocks of code and points of connection in machine learning — the seven stars randomly reposition and are linked by lightbeams. A dynamic, living identity to illustrate the simple and the infinitely complex — bringing a playful pragmatism to the brand.
The perfect visual expression of the new brand proposition: conscious software for unimagined growth.
A responsive design system was developed to ensure the identity would adapt perfectly to the varied formats and applications.
Helastels new brand language sets them apart from their cumbersome and unimaginative competitors.
“Hello were incredibly invested in understanding us and our business. I'm so glad that we went in with an open mind and really trusted them throughout the process. The new brand is not only one that the team is incredibly excited about, but also one that clearly differentiates us in an already saturated market.”
Mariela Popova, Marketing Manager.
