Brand Strategy | Brand Purpose | Visual Identity | Digital | Brand language | Brand Guidelines
Orange Investment Managers create shared value for investors, vendors and communities — balancing operations with impact to create genuinely positive investments.
Positively invested
Amsterdam based boutique investment management company Orange IM, specialise in European operational real estate. They approached us to help them define their brand purpose and help attract investors who were seeking projects that paid attention to the long term prosperity of the environment and communities they operated in, as well as of course positive financial returns.
Instilling positive, purpose-led behaviour at the level where the money begins to flow into large scale real estate projects is the surest way to invoke real change right down to the operational level — Orange are a dynamic team of investment managers driven to make a difference through their positive approach.
The brand mark represents in its simplest form, positivity and a bright future, it's circular nature nods to the circularity of the businesses sustainable approach to investments, it is also reminiscent of the segments of an orange — a metaphor for sharing (shared value) key to the brands overall strategy.
We workshopped the team hard - going back through their projects and scoring them against the United Nations Sustainable Development Goals, to uncover the reality of how purpose-driven the business could genuinely be. The exercise shone a light on the strong benefits of their projects on the local communities and the environment — diligence done we moved onto the verbal and visual articulation of their brand idea — Positively Invested.
